EXPERIENCE:
Broad experience in FMCG in many different roles and functions (Sales, Marketing, Key account, Category management).
Working in a multinational company with big international brands in Nordic retail.
Built a category function at a Nordic head office and being part of a European category management council.
Proven success in strong capabilities in strategic selling through 3 General Mills awards and also appointed best key account at Axfood.
One of my strengths is to find insight and actions that benefit both the brand and the customer. I have prepared & launched several category visions. A category vision gives a strong strategic road map on how to grow the category. Have also driven many category project together with retailers as: Pilot stores, Range & Space analysis, Price analysis, Shopper research & Campaign strategies.
CASECON AB
Trough INTERIM SEARCH
Runsvengruppen AB – Ö&B
Head of negotiations grocery 230401 –
Private Label strategy grocery 230401 –
Category manager confectionary 221216 – 230331
CASECON AB
Derome Bygg & Industri
Head of range strategy 220301 – 221215
Projects
Comici – Company vision
Peas Of Heaven – Category vision
GP Batteries – Category vision
Inter Wheel – Business strategy
Salinity (Falksalt) – Marketing analisys
General Mills 16 years (2006-2022)
SENIOR CATEGORY MANAGER 13 years (2009-2022)
NORDIC ACCOUNT MANAGER 3 years (2006-2009)
Orkla 15 years (1991-2006)
KEY ACCOUNT MANAGER – GÖTEBORGS KEX
SALES REPS RETAIL – PROCORDIA FOOD AB
ASSISTENT PRODUCT MANAGER AT PROCORDIA FOOD
SALES REP CONVINIENCE AT PROCORDIA FOOD
ICA MAXI 5 years (1986-1991)
AMBIENT MANAGER & ASS STORE MANAGER
MANAGER FRUIT AND VEGETABLES
